Built by students.
Backed by ambition.

Five dedicated roles. One shared mission: making Asia accessible to the WHU community.

General Manager

Jin Ryu

Strategy & overall vision for Asia Connect WHU

Head of University Relations

Henri Rassau

Cross-university partnerships and academic collaboration

Head of Corporate Relations

Ruohai Liu (Peter)

Company partnerships, visits, and corporate engagement

Head of Public Relations

Nelli Mallmann

Brand, communications, and community voice

Head of Event Organization

Philipp Böhnlein

Events, logistics, and experience design

Join the Initiative

Interested in getting involved?

Asia Connect is always looking for motivated students who want to connect WHU to Asia.