Asia Connect WHU
Asia ConnectWHU
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WHU × Asia

Connecting Asia's

Business World

to WHU.

From cultural moments to career exposure. Built by students. Backed by ambition.

01
What We Do

Not just events. Access.

01

Cultural Experiences

Immersive events that close the distance between campus life and Asia.

  • Lunar New Year celebrations
  • Cultural cooking & community nights
  • Interactive country showcases
02

Corporate Exposure

Direct access to companies operating across Asia — inside their world.

  • Company visits & leadership talks
  • Cross-university collaboration
  • Finance, tech, and innovation sectors
03

Community Building

A network of people who are curious about Asia and serious about their futures.

  • Intercultural student network
  • Knowledge-sharing & resources
  • Ongoing workshops & meetups

"From campus curiosity to Asia-facing experiences."

Explore events →
02
The Network

A stronger bridge between WHU and Asia.

Tap any node to explore the connection.

SeoulTokyoShanghaiHKSingaporeMumbaiDubaiBeijingWHU
Selected Node
WHU Vallendar

WHU – Otto Beisheim School of Management, Vallendar, Germany. Ranked #1 among German business schools. The institutional home of Asia Connect.

Tap a city node to explore the connection
8
Asian Hubs
4+
Events Held
3
Universities
03
Experience Reel

Moments that define
the community.

Drag to explore →

Lunar New Year
Cultural
February 17, 2026
Cultural Experience

Lunar New Year

Alte Mensa, WHU Vallendar

Festive evening welcoming the Lunar New Year. Interactive booths, Asian snacks, games, and meaningful connections.

1
Dumpling Night
Community
November 4, 2025
Community Event

Dumpling Night

WHU Campus

Hands-on dumpling making, teamwork, cultural exchange, and shared storytelling. Everyone got hands-on in the kitchen.

2
Samsung Visit
Corporate
October 10, 2025
Corporate Exposure

Samsung Visit

Samsung Space, Eschborn

Exclusive visit to Samsung Electronics HQ. Innovation strategy, corporate culture, and career development with Samsung's HR team.

3
Commerzbank Visit
Finance
September 23, 2025
Corporate Exposure

Commerzbank Visit

Commerzbank AG, Frankfurt

Deep dive into global banking and Europe–Asia financial connections. Regional experts covered South Korea, Japan, China, and more.

4
?
Upcoming
2025 / 2026
Stay Tuned

More Coming

WHU & Beyond

Workshops, talks, meetups, and company visits are in the pipeline. Join the WhatsApp to be the first to know.

Join WhatsApp for updates →
5
04
Your Pathway

Asia Connect is built for you.

Asia, brought closer to campus.

Events, people, companies, and cultural experiences — all within reach.

  • Access cultural and corporate events
  • Build an intercultural network
  • Get career-relevant exposure to Asian markets
  • Be part of a driven, globally-minded community
Join the WhatsApp Community
05
The Community

Asia, brought closer to campus.

Join the WhatsApp community for first access to events, workshops, company visits, and everything Asia Connect. No noise. Just signal.

Join WhatsApp Group
Active Community
Event drops
Company visits
Community updates
AC
Asia Connect WHU
Active
Message Asia Connect...
07
The Team

Built by students. Backed by ambition.

Meet the full team →
Jin Ryu
General Manager
Jin Ryu
Henri Rassau
Head of University Relations
Henri Rassau
Ruohai Liu (Peter)
Head of Corporate Relations
Ruohai Liu (Peter)
Nelli Mallmann
Head of Public Relations
Nelli Mallmann
Philipp Böhnlein
Head of Event Organization
Philipp Böhnlein
Institutional Anchor

Rooted at WHU.

Asia Connect operates within one of Europe's leading business schools — lending academic credibility and a high-caliber student base to everything we do.

1984
Founded
#1
German Ranking
EQUIS · AACSB · FIBAA
Accreditations
Vallendar, Germany
Campus
Global Alumni Base
Network

"WHU's international business positioning makes it the ideal platform for Asia Connect to operate, grow, and connect."

Asia Connect WHU
08
Get Involved

Choose your
entry point.

Whether you're a student, a sponsor, or a corporate partner — Asia Connect is ready.

01

Join as a Participant

Events. People. Exposure. Community.

  • Access all cultural and corporate events
  • Build your intercultural network
  • Get first-mover updates via WhatsApp
Join the WhatsApp Group
02

Collaborate as a Partner

Talent. Brand. Engagement.

  • Host a company visit or campus talk
  • Co-create events around your Asia story
  • Engage WHU's globally minded students
Contact Corporate Relations
03

Support as a Sponsor

Visibility. Credibility. Impact.

  • Fund experiences that shape perspective
  • Brand presence across events and materials
  • Association with a premium WHU initiative
Explore Sponsorship